Marissa Kraxberger is an accomplished Senior Executive with demonstrated success across the retail, luxury brands, and fashion industries. Leverages extensive marketing and creative experience to develop innovative initiatives to support brand development and reduce organizational costs. Her proven record of streamlining processes to drive performance and brand recognition makes Melissa a valuable asset to public or private companies that are looking to rebrand and redefine their company or corporate goals. Her areas of expertise include advertising; brand development and management; digital, online, content, and social media marketing; PR strategy; creative and art direction; and B2C.
Currently, Marissa is the VP, Creative at Rag & Bone . Throughout her career, Marissa has held leadership roles with Ivanka Trump, Oscar de la Renta, and Kate Spade New York. She has been responsible for launching new websites and driving ecommercesales, developing innovative advertising initiatives, and implementing creative business plans. Her executive leadership initiatives have also resulted in building the first in-house creative agency for Rag & Bone and Oscar de la Renta, and she launched the first digitally-driven Holiday campaign at Kate Spade. Marissa is also responsible for launching Kate Spade’s Pinterest page, becoming one of the first fashion companies to do so.
Marissa obtained her Bachelor of Fine Arts from the University of Georgia, and she received her Graduate Certificate in Art Direction and Graphic Design from the Portfolio Center. She is also a member of Clare+ Foundation, Hey Mama, Levo League, and Brand Innovators 40 under 40.